Lori Charter, ACCG, PCAC, PCC

ADDCA Assessor

Georgia, United States

Lori Charter, ACCG, PCAC, PCC, is an executive, leadership, and ADHD coach who helps professionals, entrepreneurs, and new coaches create sustainable success through mindset, structure, and purpose. With more than 30 years of leadership and strategic experience in business operations, client retention, and team development, Lori blends real-world insight with a grounded, brain-friendly coaching approach that emphasizes clarity, confidence, and sustainable growth.

Her philosophy centers on the belief that real, lasting change begins with a shift in mindset. Through curiosity, compassion, and structure, she helps clients and coaches move from self-doubt to self-direction — turning awareness into intentional action. Lori’s guiding mantra — Shift your mindset. Embrace the change. Strengthen your strengths. Live life your way. — reflects her commitment to helping people create alignment between who they are and how they show up in the world.

At the ADD Coach Academy (ADDCA), Lori serves as faculty and program creator for JumpStart Your Coaching Practice — the academy’s first business-building elective for new coaches. She also supports the next generation of professionals as a PAAC assessor, bringing a compassionate, strengths-based lens to evaluation and feedback. Beyond her work at ADDCA, Lori helps individuals and organizations shift their mindset, embrace change, and build meaningful success that lasts.